I partnered with Creative Drive to help concept and visualize photography for the 2022 HP line of business computers. HP wanted to feature each device in multiple environments — all held together by one central narrative. In response to this challenge,

I drafted the “Ground Up” narrative — a story following the different phases of building a start up through the lens of a young, entrepreunurial couple building and scaling a business.

This story gave us the ability to show the range of spaces and situations that each specific system is designed to thrive in.

The team shot 300+ images remotely in Australia — from California — over the course of a month that brought these products together into the same world, effectively showcasing their range and strengths in a visually compelling, cohesive manner.